![]() ![]() Complete each of these steps in turn, and you’ll soon have a site that performs to the most outstanding standards. To help with a decision, you need to know what you are auditing and what the results mean.Īs promised, here’s an eight-step process to completing a website audit for your business. As a result, you will not necessarily need to bring in a third party for help – though you’re always welcome to do so. Fortunately, several SaaS tools can help you conduct the process. Unless you know how to achieve these results, a website audit can feel daunting. With the correct focus, an audit will provide feedback that makes sense, pinpoints potential problems, and explain how fixing them will make a big difference. Knowing how to complete the process is essential, though. No matter how large or small, auditing a website is a worthy use of anybody’s time. If you work through all of them in turn, however, the results will speak for themselves. Each step is just as important as the last, so ensure you read the next segment of this guide in detail. Website audits can be broken down into eight steps. There are only so many hours in a day, and you’ll rapidly lose the will to live. Now imagine having to do so on a large site. You’ll need to address every page in turn – and every line of code on that page. How to conduct a website auditĪ manual website audit is a lot of work, even for a small website. If necessary, adjust your cash flow and redirect funding from other sources rather than making a half-hearted attempt. A website audit must be completed fully and appropriately. Try not to let spreadsheets dominate your thinking too much, though. Many of these decisions will boil down to finance, especially if running a small business with a limited budget. You’ll need to audit your site between running a business, leading to long hours or extensive downtimeĪn agency will complete the audit while you focus on running and building your business and meeting user needs You know your website better than anybodyĪn agency may not know your website or business intimately, but they will know your industry and niche Unlimited resources will be available to an agency You’ll typically be limited to one style of audit or software tool You’ll need to learn as you go, potentially making mistakes in the processĪn experienced team will handle the audit, minimising any potential for errors Will only cost the value of a software license – and a lot of your timeĬharges will be levied to benefit from the experience and expertise of an agency, but you will not need to get personally involved There are pros and cons to both approaches, which are summarised as: DIY website audit ![]() You can do it yourself or bring in external support. When the time comes to commence a website audit, you have two choices. Conduct a website audit yourself or hire an agency? If you fall into the latter camp, it’s highly advisable to conduct a full audit ASAP. Any algorithm update has winners and losers. If you spot strange occurrences with your website performance that cannot be attributed to a core Google algorithm update, consider an audit – alongside research into what has changed during this update. Most developers and marketers agree that doing so once or twice a year will keep your website in great shape, though. There are no hard and fast rules as to the frequency of a website audit. That provides your competitors with an opportunity to get the jump on you. ![]() Eventually, not addressing these issues will cause your website to plateau or start to lose traction. All the same, the site may not be reaching its full potential. If your website generates inquiries and attracts plenty of traffic, it is tempting to assume everything is fine and well. Worse still, it could be holding your website back. ![]() Formerly popular content may not be performing as well as it once was. As Google (make what they consider to be!) improvements to their service, there will be a knock-on effect to sites across the globe. Take SEO changes that arise because of a core Google algorithm update. Ignoring the necessity of a website audit will eventually catch up with you. The process will finetune your site, ensuring that it continues to do your business proud. Think of a website audit as akin to taking your car to the local garage for a service and MOT. What is a website audit?Ī website audit is a periodic review of your online presence, checking on the health and performance it provides. Take the results listed in this report and work through them in turn, following all advice provided. With the audit done, you’ll be presented with a report and analysis that may throw up several shocks and surprises. What is the best website audit checklist? ![]()
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